An unfortunate reality in the business of making music has been the fact that a certain assurance of return on investment is required when producing a product, which most often results in only the most familiar types of material reaching the general public.

Ironically, if you’re too creative in a creative industry, it’ll hurt your chances of widespread exposure. You’ve got to wonder how many truly great ideas have gone undiscovered because of this?

That’s where YouTube steps in to save the day. Sure, there’s going to be a boat load of garbage but you’ve got to know there’s going to be some really cool ideas too, and nothing at all to stop them from reaching the masses.

So here’s a couple examples of what I mean for your viewing pleasure. Enjoy and be inspired!