Audio for gaming applications is a beast all unto itself. Or so I’ve read countless times in the pages of Mix magazine. I recently got the opportunity to move from reading about it to experiencing it through my first foray into said beast.
Ubisoft is a giant in the gaming field, and it was for an upcoming title of theirs destined for Sony’s PS3 that I found myself recording vocal cues. Ubisoft has branches located all of the world, but the wonders of the net and Skype meant that the talent in the studio here in Canada could be directed by Ubisoft representatives in Germany. Remote collaboration is something I’ve become quite endeared to!
One unique aspect of gaming audio is the shear amount of content required to make the gamer’s experience seem boundless and open ended. So we were recording thousands of vocal cues to cover all circumstances and to minimize repetition even when identical circumstances repeat themselves. I can tell you, that it helps immensely to work with highly professional voice talent in such a case. Jodi Krangle is a regular client who made incredibly short work of such a daunting task!
Oops! Now I’ve got a taste for gaming audio – and I want more!
I read recently about how the new squeezable ketchup bottles outline an important truth in business – just because an idea is successful doesn’t mean it can’t be better. The glass ketchup bottle carried the product that made the Heinz name synonymous with the tomato condiment, but somebody had the insight and boldness to suggest something new.